Monday, November 24, 2008

Payor Perspectives on Oncology Reimbursement Reform

Recently I attended the 2nd annual Cancer Center Business Summit held in Chicago, October 20 and 21. One of the sessions titled “Payor Perspectives on Oncology Reimbursement Reform” was of particular interest amongst 2 days of sessions and workshops. Below you’ll see a summary of this session.

The session was moderated by Peter Eisenberg, MD, of California Cancer Care, the panel included Michael Koloziej, MD, Medical Director, Medical Oncology Services, US Oncology, Allen Lichter, MD, CEO, ASCO, Lee Newcomer, MD, Senior Vice President, Oncology, United Healthcare, and William Rogers, MD, Medical Officer, Office of the Administrator, Director Physicians Regulatory Issues Team, Centers for Medicare and Medicaid Services.

They all did a great job of providing differing perspectives in the payer/provider realm and a lively discussion ensued. Following are some of the ideas that were expressed by the opinion leaders about this topic.

US Oncology’s Innovent Oncology
Opening the discussion, Dr Koloziej explained how US Oncology’s new model—Innovent Oncology—is proposed to provide resources that can enable more collaboration and communication between providers and payers which can lead to agreed upon treatment algorithms that maintain quality while controlling the cost of care. Dr. Koloziej called Innovent a “matchmaker” and said that the idea behind Innovent is to provide oncologists with pathways, disease management, and advanced care planning support tools and services.

Dr. Lichter: Shifting the Cost of Therapy
Dr. Lichter spoke about an interesting new insurance model that the University of Michigan is experimenting with. The hypothesis behind the experiment is that if you shift the cost of therapy to patients—meaning you force them to take on greater financial burden associated with their therapy in the form of co-pays—you will decrease compliance. In the experiment, they are cutting co-pays to $0 so that the drugs are free to patients, and then compliance is being monitored. The study is underway and results are pending.

Viewpoint from CMS
CMS is the nation’s largest insurer and, Dr. Rogers reminded the audience, it is the only insurance company that is managed by Congress. This puts CMS in a very unique situation and in some cases limits what CMS is allowed to do. For example, some believe that co-pays for cancer therapies could be adjusted according to outcome i.e., the cost of cancer care could be shifted to patients by creating a tiered co-pay structure for cancer care. In this scenario, a patient may pay a 2% co-pay for Avastin-based therapy in an approved indication with a predictable outcome, but using Avastin-based therapy with an unpredictable outcome in an unapproved cancer indication, that same patient would have to pay a 40% co-pay. However, what many don’t realize is that this scenario is not possible at CMS unless it is mandated by Congress. By statute, CMS has to require a 20% co-pay from everyone, regardless of their condition.

Dr. Rogers also reviewed some of the other thoughts currently going on at CMS:
  1. PQRI was intended to test the ability to collect quality data through the claim form. At this point it is clear that oncology offices have not been compensated at a fair rate for their time in compiling that data and there is basic recognition within CMS that PQRI has room for improvement.
  2. Conceptually through MIPPA (Medicare Improvements for Patients and Providers Act) CMS should be able to collect data and create a report card which compares the way one MD treats a condition, such as congestive heart failure, with the way peers are treating that same condition.
  3. Recovery Audit Contractors (RACs) are here and Congress is under the impression that RACs are a low cost way to recover a lot of money from fraud and abuse. But you don't have to worry too much about them visiting your office in the near future, because their incentive is to go after the big bucks, which is in the Part A hospital setting. That is where their efforts are likely to be focused.
  4. Regarding comparative effectiveness, Dr. Rogers pointed out that Medicare doesn’t have the authority or expertise to implement anything based on differential payments for comparative effectiveness. But, at any time, Congress can pass a law giving them authority. Right now the only tool they have is National Coverage Decisions, which is a blunt tool for implementing the results of data-driven studies. As Dr. Rogers sees it, if given the authority by Congress, CMS could implement such a program, which could improve outcomes and help oncologists. Dr. Rogers mentioned that NICE, the National Institute of Chemical Excellence, the UK authoritative healthcare body, has a cap of £36,000/patient/year for any given condition, and that is it. This will not work in the US, so he is not sure in what direction the model is going.
United Healthcare’s Lee Newcomer, MD
Dr. Newcomer, probably in an intentional effort to elicit an audience response, brought up a new initiative that United Healthcare is piloting called “episode-based payments”. To buy into episode-based payments, one has to believe that the buy and bill system, as it stands today, is fundamentally flawed in that it does not align incentives properly.

United is piloting episode-based payments in 3 or 4 practices in the country where patients are divided into similar groups (such as ER+ metastatic breast cancer, or HER2+ metastatic breast cancer). Those practices are then given a payment up front on day 1 of treatment for those patient types. United is calculating the profit normally acquired by the practice for a 6-month course of therapy in that patient type, and then sends the practice a check up front. Drugs are otherwise paid on a cost pass-through basis with no mark-up. If the patient and doctor decide not to continue the course of therapy throughout the 6-month time period, the check stays with the practice.

Dr. Newcomer described the episode-based payment model as a revenue neutral approach to the practice, but aligns the incentive into the right place. One of the interesting aspects of episode-based payment is that it takes away the incentive for one more course of therapy and therefore improves end of life therapy. There is a lot of data showing that patients are receiving treatments within the final weeks of life, and this could fix that problem.

Dr. Newcomer noted that this model is a pilot, an intermediate step, and that there are big logistical challenges. As he said, if United takes steps toward aligning the incentives better, and others learn from it, then they have made a beneficial difference in the way healthcare is delivered in the US. If the pilot doesn’t work, then other carriers will, at the least, know what not to do.

The Cancer Center Business Development Group (CCBDG) is a business forum that explores cancer care relationships through mergers, and consolidations or affiliations. Their goal is to bring together cancer care providers—who are concerned with the current economics in the oncology practice model—with key thought leaders from the financial and business world.

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Monday, October 20, 2008

Proceedings of the 3rd Annual Onmark Payor/Provider Forum

As the economic realities of today’s cancer care environment are forcing stakeholders to balance cost with quality care, meetings such as Onmark’s 3rd Annual National Payor/Provider Forum not only stirred emotions, but provoked such questions as: What will the cancer treatment model look like one year from now? Or even three years from now? How large of a role will private insurers and Medicare play in treatment making decisions? Will Medicare and private insurers seek out information from providers before making sweeping decisions?

At Onmark’s recently held meeting, the goal was to provide a national forum where oncology stakeholders could come together and discuss best practices, debate viable solutions, and potentially glimpse into the future model of oncology care in hopes of helping to shape that model and advance patient care.

Enter McKesson Specialty
McKesson acquired Onmark and OTN in October ’07. This gave them a full spectrum oncology business and provided them the opportunity to connect oncology stakeholders with meetings such as this one. The President of McKesson Specialty, Patrick Blake, opened the meeting by stating that all oncology stakeholders are seeking the highest quality of care with the most economically efficient model. But to accomplish such a model will require cooperation, consensus building, and increased levels of transparency between all stakeholders. As Mr. Blake pointed out, no single group working alone is going to crack the code to improve the cost, quality, and outcomes in cancer care.

Several Trends in the Healthcare Delivery Model to Watch Out For
Peter Bach, MD, Associate Attending Physician at Memorial Sloan Kettering, who was the moderator of the meeting, brought forth some provocative thoughts to consider. He claimed that we are at a very exciting and worrisome time in our healthcare system. He feels that our current system is poorly designed for efficient use of resources to deliver high quality care for the optimization of patient outcomes; and asked: How do we best ensure that whatever system we evolve toward is fiscally stable or sustainable while at the same time focused on patient care?

According to Dr. Bach, oncology in particular is in the spotlight, as it should be, regarding the high cost of cancer drugs and interventions. Anecdotal projections based on Medicare reimbursement rates show that there is an approximately 8% compounded growth rate in the price of oncology drugs (adjusted for inflation) which creates intense cost pressure and very poor prospects of maintaining the fiscal picture in oncology without some sort of change.

He continued to say that as we look forward into our healthcare struggle where the trends include inconsistent quality of care, rising incidence of cancer, a shortfall of workforce, a constrained payment environment, and rising cost of drugs, there are several things to worry about or look forward to (depending on whether you’re an optimist or pessimist):
  1. Rising drug costs will increasingly be subjected to some sort of price manipulation, either market oriented or payer oriented. For example, the buy and bill method may become the target of price manipulation by payers.

  2. The CAP program, although not successful, could become a model for the future. The problems with the program are starting to be identified and payers understand that having an intermediary and competitive bidding could create significant cost savings.

  3. Coverage restrictions for the private sector and the government are going to become more prevalent. Statutory limits in place right now are being re-evaluated. The ESA changes at Medicare and some of the private payers are a harbinger of things to come. These restrictions will also be very tough battles for all stakeholders.

  4. Episode-based payment, case-rate payment, prospective payment, whatever you want to call it, is being actively investigated and we should be ready for it. There is every expectation that cancer care doctors will get paid for a bundle of services and the discretion around those services will be on the doctor and the patient. Hopefully, the reimbursement level will be adequate to support evidence-based medicine and high quality care for all patients. If we think about oncology practice finances, the use of prospective payments will fundamentally shift the alignment of incentives and take the ability to garner profits based on the spread between purchase price and reimbursement amount of oncology drugs off the table as an issue.

  5. There are a lot of people interested to see an approval pathway for generic biologics, and we can expect to see activity directed toward finding a way to do this.

  6. Safety concerns will become greater for oncology, particularly in the adjuvant setting. New post market surveillance legislation is likely to bring to the forefront a greater incidence of safety concerns with oncology therapeutics.

Doing Well By Doing Good: Maintaining Quality While Controlling Costs
As most know, Dr. Lee Newcomer is the Senior Vice President for Oncology at United Healthcare. He presented a provocative question: Why does it matter that we maintain quality but manage costs? The answer he provided is: because for many Americans healthcare premiums outstrip mortgage payments. In the future, maybe in the next 5 years, the healthcare bubble is likely to burst much like the one we’re seeing on Wall Street today. The data doesn’t support the concept that if you want to increase quality all you have to do is throw more money at it.

So what do we have to do? The first thing is probably get consistent in our healthcare delivery because it will ultimately lead to improvements. He gave several examples of large variations in cancer care treatment decisions at UHC. The underlying theory is that if UHC is consistent in its treatment of patients:
  • error rates will fall
  • the group can improve systematically
  • they can develop evidence-based best practice guidelines
  • apply the guidelines into clinical practice
  • then measure, learn from, and eliminate variation
Improvement requires measurement, and measurement can’t happen without consistency. Dr. Newcomer shared a great quote attributed to Brent C. James, MD, Intermountain Healthcare when he said, “It is more important that you do it the same than that you do it right”.

Initially, the idea is that groups with a consistent approach to healthcare delivery will get the database of information back which could be used as a basis for discussion. The data will not be used to generate a bonus or a penalty, but down the road this data could somehow be tied to financial performance.

At UHC, the next steps to move toward consistent care, and therefore maintain quality while controlling costs, are likely to include KRAS testing for metastatic colon cancer, starting dose rules for erythropoietin, and potentially, someday, implement episode payments.

Concluding
Dr. Bach, being at Memorial Sloan Kettering and having spent a considerable amount of time at CMS, and Dr. Newcomer, being an oncologist and medical director at one of the largest private insurers of cancer patients, seem to be at the forefront of the current thinking regarding a new cancer treatment model. Stay tuned as we follow their viewpoints and watch for changes in the evolving cancer care delivery model. Thank you to Onmark and McKesson Specialty for organizing and hosting this valuable meeting. The next Onmark Payor Provider Forum is scheduled for October ’09.

For more on this topic, we recently published an extensive article regarding these types of questions in the September issue of OBR titled “Tearing Down Walls”: Download a full-length PDF of this article

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Thursday, September 4, 2008

Tracking And Interpreting OBR Data in August 08

August is a sleepy time of the year when everybody is focused on the sand between their toes and important decisions like SPF 30 or SPF 50, right? Wrong. It turns out August ’08 was yet another active month for oncology news and events. In case you missed any of these, I decided I’d recap some of the more meaningful activities we saw here at OBR and share them with you. I’ve broken them into three categories:

OBR Daily
The following table lists, in order, the top 5 widest read news articles on OBR daily for the month of August.


It appears that the debate over CME is top of mind for our oncology readership, and of course new product approvals are always of interest. All these new stories are available on the OBR daily news archives on our website if you want to look back.

Tumor Ticker
What makes for another very interesting story appears in Tumor Ticker. In case you haven’t noticed, we calculate the top 5 winners/losers based on % gain/loss on tumor ticker streaming stock quotes every day. What happened in August? The table below shows the top 5 winners/losers for the entire month.


I know what you’re wondering, where are the Genentech and ImClone deals and ensuing share price appreciations? Those announcements were in July. But isn’t it interesting that the third most read story in OBR daily is about a promising new lymphoma drug that just happens to be owned and developed by Micromet, the number 1 most appreciated stock in Tumor Ticker for the month. Makes you wonder, doesn’t it? On the bottom of the ladder we saw Avalon announce that they need to secure financing, and of course Cell Genesys announced that there were a higher number of deaths in the experimental GVAX arm as compared with the control arm, sending that stock plummeting.
You can view the entire Tumor Ticker here

OBR Radar
OBR Radar is our forward looking product anticipating important upcoming oncology events. So while we can look back at August and perhaps draw some conclusions, you may also want to see that there are a few important events coming up. Things to keep an eye on:


You can see more upcoming events listed in the OBR Radar

In Summary
We’ll keep doing these summaries, monthly or even weekly. Which would you like? Our goal is to provide our readers with an opportunity to catch up, remind you what the most recent big stories were, and keep you from being surprised by an upcoming announcement. Let me know if you like it.

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